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Logo & business card

Triple R

Using Wix forms, I created a simple contact form that was easy to use, as opposed to the previous "get a quote" buttons, which would redirect the user to an outdated email application.

As requested, I delivered this website within 2 weeks, and the CEO was impressed with this work. 

Triple R, a new remodeling company in Washington, hired me to design their logo and business cards.

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Paul started a remodeling company and needed help with branding. Like most new business owners, Paul had a vague idea of what he wanted from a logo, but wasn't sure how to make it look professional and clean. 

The challenge

I met with Paul a few times and we brainstormed several design schemes and color palettes, drawing inspiration from several images I had compiled.

After trying many designs and paring it down to the best few, Paul and I decided on this design. Normally I try to keep my logos more on the clean side, but Paul really wanted to include the realistic tree silhouettes. My goal is always to give the client the best product while also taking their wants into consideration, so I worked in some trees.

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Initial rough sketches

Various iterations

After finishing the logo, I designed business cards, leaning into the sleek, dark aesthetic. First, I made sure I was working in the CMYK color space. I used tool icons to make Paul’s services more easily recognizable at a quick glance. Lastly, I printed test pages to ensure there was enough contrast between the color of the text and the background to be easily readable, and there was.

I arranged for the business cards to be printed and delivered them to Paul within the designated time frame. Paul was very pleased with the result.

My solutions

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Front and back of business card

© 2024 by Anna St. Martin

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