Social Media Management

Left Brain | Right Brain Creative Consulting

Using Wix forms, I created a simple contact form that was easy to use, as opposed to the previous "get a quote" buttons, which would redirect the user to an outdated email application.

As requested, I delivered this website within 2 weeks, and the CEO was impressed with this work.

I managed LBRB's social media on several platforms, designing posts like this one and posting up to 5 times a week.

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The owner of LBRB, Ian Cobb, was looking to grow his business using social media in order to attract new clients. This was one of my main tasks during my time at his agency.

The challenge

I created a large assortment of promotional images for use on social media. For each image, the process would generally be the following:

Look at inspiration

Sketch out ideas

For most creative projects, I create a large quantity of rough pencil sketches, making everything I can possibly think of and selecting the best few to iterate on and refine. However, since the focus of these small social media posts was on creating a lot of promotional content quickly, I skipped the sketch phase and went directly to make a series of rough ideas in Photoshop.

I started by looking at official social media posts from other companies and seeing what types of content they put out. I also referenced LBRB's brand guidelines to ensure my brainstorming was in line with our brand's official voice and overall vibe.

Next, I would add any text and ask Ian to review my design. If he approved the design, I would move on to optimizing it for all social media platforms. If not, I would make any suggested changes before moving on.

Add text and review

Collect imagery and make design

Using stock image websites, I would collect images that I thought would be easy to edit, such as clean subjects with a plain color background (easy to select in Photoshop). The most common edit I made was changing the colors to fit our brand.

Design examples

Each platform has a different optimal image aspect ratio, so I made sure every post looked its absolute best on whichever website it was on by repositioning/resizing elements as needed.

Finally, I would write post descriptions and utilize trending, relevant hashtags to gain attention. I used the apps' built-in post scheduling features to map out our posts weeks in advance. At Ian's request, I alternated the days that posts showed up on each platform so that someone who was following us on multiple sites wouldn't be barraged with the Instagram, Twitter, and Facebook versions of the same post in the same day (that could get annoying!)

I increased our following on these platforms from zero to roughly 100-200 followers in two months.

My solutions

We followed the 80/20 rule — 80% of our posts were promoting others/general posts, and 20% were focused directly on advertising our agency directly. The post above is an example of a general post about design-related content our viewers could relate to.