Sales sheet production
SOG Knives
Using Wix forms, I created a simple contact form that was easy to use, as opposed to the previous "get a quote" buttons, which would redirect the user to an outdated email application.
As requested, I delivered this website within 2 weeks, and the CEO was impressed with this work.
I quickly produced 12 sales sheets for SOG Knives in accordance with their existing branding and templates.
SOG outsourced some of their production work to Left Brain Right Brain Creative Consulting since they needed several projects done quickly and accurately.
The challenge
First, I used Adobe Illustrator to create technical line art of the 12 knives and tools they were planning on releasing that season. This line art was used for several other projects, such as a trifold brochure and postcards.
Using a template provided by SOG’s creative director, I populated multipage sales sheets for each knife or tool in Adobe InDesign.
In addition to making sure all placements, spacing, element sizes and colors were correct, I was responsible for referencing a large document to insert the exact specs of each knife into the sales sheet.
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These sales sheets were delivered well within the expected time frame of one week.
My solutions
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This project was great practice for getting production work done quickly while preserving quality and accuracy of the technical aspects of the illustrations.
© 2024 by Anna St. Martin