Text was difficult to read
CES knew their site looked outdated and could be improved, but they didn't know where to start. I began by helping them identify their goals: they wanted their website to inform potential customers of their services and generate leads.
In order to achieve these goals, I critiqued the old website and identified web design choices that were hindering their success:
The structure of the website was confusing
At first glance, it appeared to be split into 4 sections. However, the menus were overly complicated and easily led the user astray. Some menu options would lead the user to different sections than they were supposed to.
The font choice and size made it extremely difficult to digest information. Additionally, there was just way too much information — it was overwhelming.
There was a lack of any discernible aesthetic, other than a slight mountain theme on the homepage and in the logo. This was not carried throughout the website.
Design was not intentional or clean
Issues with call to action
It was hard to find the contact button from the homepage, but on other pages, there was a huge amount of "Request a quote" buttons scattered everywhere, taking away from their importance.
The challenge
Original website
I simplified the website as much as possible by removing any unnecessary information (approved by CES, of course). I removed the complex dropdown menus and replaced them with a simple, easy to navigate menu.
I ensured all text was readable, not only through font selection, but by paring it down into small chunks of text and headings that were easier to read at a glance. I suggested adding a blog at a later date if they wanted to supply the user with a place to access a lot of various information.
Using my artistic experience and Wix media, I curated a color palette and design theme that ran throughout the site. CES was not interested in a logo redesign at this time, but since they were unhappy with the old logo, they preferred to leave it off the site.
Using Wix forms, I made a easy-to-use contact form that was always accessible through the menu or through more meaningfully placed buttons.
My solutions
Of course, I also made sure responsive resizing was functional and looked good on both mobile and tablet sizes. The CEO was very happy with the end result!
© 2024 by Anna St. Martin